Working with Altitude and Kaz (the client), the goal was to develop a series of new products, while defining a cohesive visual brand language for Vicks. The brand was focused on wellness and balancing professional efficacy with consumer friendliness.
The Vicks 2-piece thermometer was inspired by devices commonly used in hospitals. However, the team focus on the user needs, spending time interviewing and experiences use and use conditions (the extreme being a sick child with an exhausted parent taking temperatures throughout the night). Three opportunities emerged; 1) incorporating a larger illuminated display to improved readability, 2) leveraging the 2-piece architecture to minimize contact and disturbance of the patient, and 3) simplifying the memory function to make it easier to record & recall readings.
The Vicks Humidifier was designed around a unique feature: introducing light into the water reservoir. This created a soothing visual effect of ripples being projected onto the floor and walls. The combination of the benefits of the humidity, a quiet motor and the calming visuals aligned with the brand's wellness concept.
The look of these products started to define the language which would be carried through to others. The white 'base' with a blue 'pool,' soft/tactile details and friendly forms resulted in products that were Intuitive, approachable and calming.