'Worksite radios' are now common and most tool companies produce a version of a rugged sound system designed for harsh conditions. However, before the DEWALT Worksite Radio/Charger, this category of product did not exist. It was common for tradespeople to buy a cheap boombox or repurpose semi-functional radio from home. These usually didn't survive or perform well.
The project began with a question - what if there was a DEWALT solution for EVERYTHING on the worksite? The team visited sites and made a list of everything they saw, including a radio. However, there was skepticism that a radio would be 'on-brand.' The team decided to think of concepts that were 'sound generators'...tools that provided information and entertainment.
Hours of observation and testing informed decisions. The distinctive roll cage made it easy to move the radio, but also protected it. The inclusion of a battery charger meant that (rare) worksite electrical outlets would be used efficiently. The size and placement of controls considered gloved hands, while the cord wrap design made it quick and easy to stow. Even the form was informed by utility - the desire to add strength, while improving function.
The result was a category-creating product, which sold exponentially more than forecasts anticipated. It brought new customers into the DEWALT system and fed sales for other products. In addition to being a business success, it is an award-winning design that has inspired copy-cats. Of all the accolades, the most important to us is seeing the original design still in use and talking to tradespeople who speak of it as a partner in their efforts.
Innovation Magazine article.
In use in NYC.
The Worksite Radio/Charger in its natural habitat.